With the FIFA World Cup Qatar 2022 just around the corner, there is a lot of excitement in the air. And with that comes a lot of corporate sponsorships. In this blog post, we will take a look at the list of sponsors for the upcoming World Cup. From big brands like Coca-Cola and Adidas to regional partners like Wanda Group and Qatar Airways, we will explore who is shelling out the big bucks to be associated with the world’s biggest soccer tournament. So whether you are a fan of the sport or not, read on to learn more about the businesses that are making the FIFA World Cup Qatar 2022 possible.
The new partner for the 2022 World Cup will be the Indian-based EdTech Company BYJU, which will be an Official Sponsor for the 2022 World Cup in Qatar. On the official FIFA website, we can also see certain sports sponsors, soft drinks, airlines, vehicles, movies, and other companies.
The total cost of the 2022 FIFA World Cup in Qatar is estimated to be $1,696 million. A reduction in comparison to the $1,824 million in costs incurred for the 2018 FIFA World Cup Russia. The conflicts, possibilities, and storylines to watch as the month-long soccer tournament involving top-notch sponsors approaches.
FIFA World Cup 2022 Sponsors
Recently, the first three sponsors were added. BYJU is an educational platform based in India, Cypto.com is a cryptocurrency exchange, and QatarEnergy is the country of Qatar’s state-owned oil firm.
The most well-known sponsors of the 2018 World Cup in Russia include American Idol, Apple iTunes, BET Network, NASCAR, NBA, NCAA, and the Olympic Games. Since 1974, Coca-Cola has been a sponsor of the World Cup, and that sponsorship has been renewed until 2030.
Also Read: FIFA World Cup: Full list of squads and players for QATAR
FIFA Partners 2022:
The Coca-Cola Company
Since 1950, the American beverage tycoon with headquarters in Atlanta, Georgia, has participated in the FIFA World Cup. It started a formal relationship with the body that governs football in 1974, and in 1978 it was named a FIFA World Cup official sponsor.
The Coca-Cola Company “exclusively activated the FIFA World Cup Trophy Tour” starting in 2006. Coca-Cola produces physical and digital stickers for FIFA World Cup competitions in association with The Panini Group, an Italian publishing company with headquarters in Modena that is well-known for its collectible football merchandise. Both the men’s and women’s national teams’ FIFA World Rankings are sponsored by Coca-Cola.
The Coca-Cola Company released a statement in March 2021 in response to the controversy surrounding the exploitation and mistreatment of workers in Qatar. In the statement, the company expressed its conviction that a partnership between FIFA and Qatar’s Supreme Committee, which is hosting the 2022 men’s World Cup, would be fruitful and result in improvements to the country’s working conditions.
The association between the German sportswear company and the world football governing body extends back more than five decades. Adidas has been a partner since 1970 and has been the FIFA World Cup’s Official Match Ball supplier since that year, as well as providing uniforms for all FIFA officials, referees, player escorts, ball crew, and volunteers for all FIFA-affiliated events, which Adidas also supports.
The two sides’ historic alliance was last extended in November 2013, with the agreement offering Adidas Official Partner, Supplier, and Licensee rights for all FIFA tournaments until 2030.
When the Chinese conglomerate with its headquarters in Beijing acquired FIFA’s highest level of sponsorship rights to cover all FIFA-affiliated tournaments and corporate activities until the ending of the men’s FIFA World Cup in 2030, it was announced as the first Chinese company to collaborate with FIFA.
Hyundai Motors • Kia
Hyundai and FIFA have been partners since 1999, when Hyundai was named as a sponsor of thirteen FIFA events, including the men’s World Cup that took place in South Korea and Japan in 2002. After FIFA and the Hyundai Motor Group signed an expanded partnership, Kia joined the fray around the 2006 men’s World Cup. Hyundai was one of six FIFA Partners during the second term, which lasted from 2007 to 2014.
The agreement for the Hyundai Motor Group to remain as a top-tier FIFA Partner was extended to include all FIFA tournaments—both men’s and women’s—until the conclusion of the 2022 men’s World Cup in November 2010, marking the final time the two parties’ collaboration was extended.
Since May 2017, Qatar Airways, the nation of Qatar’s flag carrier, has its headquarters in Doha and is FIFA’s Official Partner and Airline. As of right now, Qatar Airways is the official sponsor of all FIFA competitions till the end of the 2022 men’s World Cup.
The 2022 World Cup Final Draw was place on April 1, 2022, and Qatar Airways confirmed in late March 2022 via a statement that its senior executives would be there.
Following the completion of the 2022 World Cup draw on April 2, 2022, Qatar Airways released a press release detailing its official travel arrangements for those wishing to attend the four-year football spectacle.
The Doha-based state-owned petroleum firm first collaborated with FIFA in December 2021 for the 2021 Arab Cup. Later, in March 2022, the company was named a FIFA Partner in a partnership that would last through the end of the 2022 men’s World Cup.
Also Read: FIFA World Cup 2022 live streaming: Where to watch and schedule.
2022 FIFA World Cup™ Sponsors
In March 2022, the Indian EdTech company with its headquarters in Bangalore was revealed as a sponsor of the 2022 World Cup. Through the relationship, BYJU’S is able to leverage the World Cup logo to market its products worldwide. The business also tries to develop educational materials for young football lovers around the world.
With the 2022 tournament scheduled to be its tenth World Cup, the beer brand produced by Anheuser-Busch InBev has served as the official beer sponsor of the men’s FIFA World Cup for more than 35 years.
The two companies last renewed their agreement in October 2011, with Budweiser continuing as a worldwide FIFA sponsor for the men’s World Cups in 2018 and 2022.
In addition to having pouring rights at World Cup games, the relationship enables Anheuser-Busch InBev to advertise its regional brands in each market.
In March 2022, the Singapore-based cryptocurrency exchange platform announced that it would serve as both an exclusive cryptocurrency trading platform and an Official Sponsor of the FIFA World Cup Qatar 2022.
In addition to branding rights, the relationship calls for the two parties to work together on platform-related awareness campaigns. Additionally, it comprises Crypto.com providing its members with exclusive matchday possibilities and giveaways.
The multinational Chinese electronics corporation with its headquarters in Qingdao joined the list of FIFA Commercial Affiliates and was revealed as an Official Sponsor of the 2022 World Cup in April 2021. Previously Russia hosting the 2018 World Cup, the two parties first collaborated in 2017.
Through the relationship, the two organisations will work together on projects ranging from local activations to international advertising campaigns. In order to officially kick off the build-up to the Qatar World Cup, Hisense launched its “Too Big to Miss” social media campaign in November 2021. The campaign’s goal was to convince consumers that the event would be too big to miss while simultaneously offering enormous discounts on its selection of cutting-edge electronics.
For more than 20 years, the American fast-food giant with its Chicago headquarters has sponsored the FIFA World Cup. The young mascots that accompany the players as they enter the field before a game wear clothes with McDonald’s logo throughout the quadrennial event. McDonald’s served as the primary sponsor of the official fantasy football game for the 2018 World Cup.
McDonald’s sponsorship of the World Cup through Qatar 2022 was confirmed by the most recent extension between FIFA and McDonald’s, which was announced in October 2014.
China Mengniu Dairy Company
FIFA appointed the Chinese dairy product company with its headquarters in Causeway Bay, Hong Kong, as a secondary World Cup sponsor for Russia 2018 in December 2017. China Mengniu Dairy Company’s sponsorship of the 2022 World Cup in Qatar was officially announced in October 2021.
FIFA signed a sponsorship agreement with the Chinese IT company with its headquarters in Dongguan in May 2017 that covered both Russia 2018 and Qatar 2022. Vivo not only had worldwide brand exposure at the World Cup in Russia, but also ran on-site fan engagement activities the entire time.
FIFA appointed vivo as the exclusive smartphone sponsor for the 2021 Arab Cup, which was also hosted in Qatar, in November 2021.
vivo was confirmed as an Official Sponsor and the Official Smartphone of the Qatar World Cup in May 2022.
Frequently Asked Question:
Who are the sponsors of World Cup 2022?
Byju’s, Budweiser, Hyundai, Visa, Qatar Airways, Adidas, Wanda Group, McDonald’s, Vivo, and Hisense
Who is hosting the World Cup in 2022?
Qatar will host the FIFA World Cup 2022, and it will be the country’s first appearance in the tournament.
How many teams are there in FIFA World Cup 2022?
There are 32 teams in the FIFA World Cup 2022.
It would be exciting to see who will be the World Cup 2022’s next sponsors given that it is only a matter of time before the biggest sporting event in football. Brands will compete to be connected with it because it is unquestionably one of the most awaited sporting events in the worldwide.